Plenty of software companies get decent traffic from their blog and very few demo requests from it. Big Fat Digital is a SaaS SEO agency that focuses on the searches buyers make when they’re closer to choosing a tool: the feature they need, the product they want to replace, the integration that has to work with their stack. We sort the technical foundations, build the pages those searches need and earn the links that get them ranking.
Request Now
"*" indicates required fields
A SaaS buying journey rarely starts and ends with one search. Someone might look up how to fix a problem, then search for software that solves it, then compare three or four options before checking pricing, reviews and whether it plugs into the tools they already use.
Each of those searches is a chance to be on the shortlist. Most SaaS websites only show up for one or two of them.
As your SaaS SEO agency, we start with your product and your sales conversations, not a keyword tool. Which plans make you the most money? Which customers stay longest? Which competitors keep coming up on calls? Is there a new feature or market you need to get in front of?
Those answers shape your SEO strategy. We go after the searches that lead to trials and demos first, then build out from there.
Someone searching “what is churn rate” wants an explanation. Someone searching “best churn analytics software” wants a shortlist. Someone searching for an alternative to a tool they already pay for is ready to switch if you give them a good reason.
Pushing all of that through the blog doesn’t work. We match each type of search to the right kind of page: feature and use case pages, integration pages, comparison and alternative pages, pricing support and pages for the industries you sell into.
Educational content still has a job. It builds topical authority and earns links, but it should always lead readers somewhere useful, whether that’s a feature page, a free trial or a demo booking.
Keyword research built on buying intent
We look at how your buyers actually search, from problem-led questions to brand comparisons, and where you can realistically compete. You get a clear plan that matches each keyword to a page, with commercial searches put ahead of vanity traffic.
Feature, use case and integration pages
These are the pages that convert, and they’re usually the thinnest on a SaaS website. We help you build them out properly, so each one explains what the feature does, who it’s for and why it beats the alternative.
Comparison and alternative pages
People searching for alternatives to a competitor are some of the warmest prospects you’ll get. We help you create honest, useful comparison pages that rank for those searches and give buyers a fair reason to switch.
Visibility in AI search
Buyers now ask ChatGPT, Perplexity and Google’s AI Overviews to recommend software. We work on the content, structure and brand mentions that make it more likely your product gets cited when they do.
Links that build real authority
Link building is a core part of the wider Big Fat team’s work. We review your existing link profile, look at what’s powering your competitors and earn relevant links from SaaS, tech and industry publications, pointed at the pages you need to rank.
Technical SEO for SaaS websites
SaaS websites pick up problems quickly: JavaScript rendering, app and docs subdomains, near-duplicate pages and help centres that soak up crawl budget. We find and fix what’s holding you back, then set up tracking so you can see which pages lead to sign-ups and demos.
Your blog ranks but your product pages don’t
It’s common to find a SaaS site with hundreds of blog posts and a handful of thin feature pages. Traffic comes in at the top and never gets anywhere near a trial or demo.
Competitors own the comparison searches
Without your own comparison and alternative pages, a competitor or a review site will rank for those searches instead, and they’ll tell the story their way.
Not enough authority to compete
SaaS search results are crowded with well-funded brands and review sites. Without relevant links and mentions, even good pages can sit on page three.
We start with a look at your website, your analytics and a conversation about your goals. We check the pages that matter commercially, review the competitors you lose deals to and find anything stopping people from finding you or signing up.
Then we agree what comes first. That could be fixing indexing problems, rebuilding a weak feature page or creating comparison pages for your biggest competitors. We’ll also agree what we need from your team, such as product input, analytics access or someone to sign off technical claims.
Some SaaS companies need someone to own SEO completely. Others already have a growth or content team and want specialist help with strategy, technical work or links. We’ll agree how we work together from the start.
Our SaaS SEO services can also sit alongside your paid campaigns. If you’re spending heavily on competitor or category terms, we can look at where organic search could take some of that load, and our team can help with PPC management too.
We focus on long-term partnerships built on measurable performance, accountability and sustainable growth.
We report on what your leadership team cares about: rankings for commercial terms, organic sign-ups and demo requests, and how organic compares with what you pay to acquire customers through other channels.
SEO Foundation
Build long-term visibility across feature, comparison and problem-led searches.
PPC Support
Support high-intent campaigns on competitor and category terms while organic rankings build.
Content Development
Answer the questions your buyers ask and show you understand their problem.
Clearer Conversion Journeys
Make the route from first visit to trial or demo easier to follow.
Arkivum makes software for long-term digital archiving and for preserving clinical trial records once a study closes. A growing share of its enquiries starts in AI search, so the brief was to build visibility in Google and in tools like ChatGPT and Google’s AI Overviews at the same time.
We started by benchmarking how Arkivum showed up in AI-generated answers, then rebuilt the commercial pages around the questions buyers actually ask: dedicated clinical trial data and eTMF archiving pages, a clearer homepage and solution page, and regulatory content linked into them, so search engines and AI tools could see exactly what Arkivum does and who it’s for.
In the month after those pages went live, Arkivum moved from 46 to 8 for “digital archiving solutions”, 10 to 5 for “digital archiving software” and 16 to 6 for “TMF archiving”, while holding first place for “eTMF archiving”.
“digital archiving solutions”
“digital archiving software”
“eTMF archiving”
ecommerce bike shop
Competing against household names
+23%
Increase in website traffic
luxury yacht charter
Global competition, local budget
94%
Reduction in Cost Per Conversion
global advisory consultancy
convert traffic into clients
198
High-intent leads captured
It depends on your website, your market and how much needs doing. We’ll talk through your goals and budget, review the site and explain what we recommend before quoting. You’ll know exactly what’s included before you decide.
Technical fixes and improvements to existing pages can show results within a few months. Competitive category terms usually take six months or more. We’ll be honest about your starting point and track progress throughout, without promising rankings or dates we can’t guarantee.
No. B2B SaaS is where comparison, integration and use case searches matter most, but the same approach works for B2C apps and subscription products. What counts is understanding how your buyers search and what gets them to sign up.
It depends on your stage. An in-house hire makes sense once SEO is a proven channel with a steady flow of work. Before that, a SaaS SEO agency gives you strategy, technical skills, content and link building without hiring for each one. We’re also happy to support an in-house team rather than replace it.
SaaS SEO is search engine optimisation for software companies. It covers the usual technical work, content and links, but it’s planned around how people choose software: researching a problem, comparing tools, then checking integrations and pricing. The aim is trials, demos and paying customers rather than raw traffic.
The buying journey is longer and more comparative, so comparison, alternative, integration and feature pages matter far more than they would for most businesses. SaaS websites also bring their own technical problems, from JavaScript-heavy pages to app and docs subdomains. Success is measured in sign-ups and pipeline, not just rankings.
Yes. AI tools tend to recommend software that’s clearly described, well documented and mentioned on sites they trust. We work on the content, structure and mentions that make your product easier for them to understand and cite. You can read more about our AI SEO services.
"*" indicates required fields
