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iGaming Paid Social Built Around Permission, Compliant Creative and Depositor Volume

We run paid social for casino operators, sportsbooks and betting brands across Meta and the platforms that still accept gambling. Permission secured, creative built inside CAP rules, campaigns measured on players who fund rather than accounts that never do.
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Request A Free iGaming Paid Social Audit

A review of your account permissions, creative compliance exposure, tracking setup and audience strategy, with a clear read on where budget is being wasted.

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  • No obligation account review
  • Speak directly with a specialist who runs permitted gambling social accounts
  • Clear next steps within 24 hours

Paid Social In A Vertical Where Most Creative Is Not Allowed

Meta will not serve a gambling ad until it has granted written permission for the brand, in the specific market being targeted, against a valid licence. Most other major platforms either prohibit real money gambling outright or restrict it to approved advertisers in a short list of countries. The channel is narrower than it looks. What survives that filter then has to pass CAP. UK gambling advertising cannot feature anyone likely to hold strong appeal to under-18s, which rules out most of the football talent and reality television personalities that social creative in this category historically leaned on. It cannot be targeted at audiences where under-18s make up a significant share, and it has to carry safer gambling messaging. That leaves a genuinely difficult creative brief, and it is where most of this work is won or lost. We build creative that performs inside those constraints rather than treating compliance as something to bolt on at the end. Underneath it sits the operational side. Signal loss means deposit events have to be passed server side or the platform optimises blind, and marketing suppression lists have to be maintained properly so that self-excluded players are never targeted.
  • Meta gambling permission secured per market
  • Creative built inside CAP and ASA advertising rules
  • Conversions API and server-side deposit tracking
  • Self-exclusion and suppression list management

Our iGaming Paid Social Services

Platform Permission & Account Setup
We handle the Meta gambling and gaming application, confirm which markets and platforms are actually open to you, and get targeting restrictions and age gating configured correctly before any budget goes live.
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Compliant Creative Production
The hardest brief in the category. Creative that converts without featuring talent of strong appeal to under-18s, without implying gambling solves money problems, and with safer gambling messaging integrated rather than tacked on.
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Acquisition Campaigns Built For Depositors

Prospecting and retargeting structured around deposit value, with Conversions API implementation so the platform optimises against funded players rather than registrations.
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Suppression & Responsible Marketing
Self-excluded and high-risk players must never appear in an acquisition audience. We build and maintain the suppression infrastructure that keeps that true as lists change.
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Proven iGaming Paid Social Results

We measure paid social performance by depositor volume and player value, not reach.

+37%

growth in non-brand organic visibility

474

new top 3 rankings across bonus and comparison terms

4.3x

return from long-term organic acquisition

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Flexible iGaming Paid Social Management. No Long-Term Lock-In.

Strong performance should retain clients. Contracts should not have to. Our paid social management runs on flexible month-to-month retainers with full account and asset ownership sitting with you. Ad accounts, pixels, creative files and audience data stay yours.
What to expect:

Flexible monthly retainers

No long-term lock-in contracts

You own the ad account, the creative and the audience data

Transparent management fees, no hidden margin on media spend

Creative refreshed on a defined cycle, not left to fatigue

Reporting tied to depositors and revenue, not impressions

We focus on long-term partnerships built on measurable performance, accountability and sustainable growth.

Why Choose Our iGaming Paid Social Services

We run permitted gambling accounts and build creative that clears compliance the first time.
iGaming PPC
High-intent search capture alongside social prospecting. Different job, same certification and compliance requirements.
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iGaming SEO
Reduces long-term dependence on rented audiences by building organic visibility for the terms that produce depositors.
View iGaming SEO →
Sponsorship Activation
Many operators pay for shirt and stadium rights and then underuse them. We turn sponsorship assets into paid social creative that earns its place in the media plan.
Seasonal Campaign Planning
Budget and creative planned around Cheltenham, the Grand National, tournament windows and the domestic football calendar, where demand and competition both spike hardest.
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Real SEO Results For Real Businesses

ecommerce bike shop

Competing against household names

Increased local footfall and online sales through strategic eCommerce SEO and local SEO marketing.
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+23%

Increase in website traffic

luxury yacht charter

Global competition, local budget

Drastically improved Cost-Per-Conversion and organic traffic to provide an influx of leads & repeat business.
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94%

Reduction in Cost Per Conversion

global advisory consultancy

convert traffic into clients

Increase in keywords ranking across Google and an upturn in conversions from free readers to paying clients.
Read More

198

High-intent leads captured

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Big Fat FAQs

Can we advertise gambling on Meta?
Only with written permission from Meta, granted for your brand in each specific market and against a valid licence for that market. Targeting is then restricted by country and age, and landing pages have to meet requirements. We handle the application.
Fewer than most people assume, and the list changes. Meta is the main one for UK real money gambling. Several other major platforms either prohibit it outright or limit it to approved advertisers in a small number of countries. We confirm what is genuinely open before any plan is built.
UK advertising rules prohibit gambling ads from featuring anyone likely to hold strong appeal to under-18s, which covers most current top-flight players and a lot of reality television talent. It rules out a large slice of what this category used to rely on, and it is the constraint that shapes most of the creative work.
Through suppression list management. Self-exclusion data is uploaded and maintained as a permanent exclusion across every campaign and audience, and refreshed as the lists change. This is a licence condition, not an optional extra.
Usually. Deposit events happen well after the click and often outside the browser, so they need to be passed server side through the Conversions API. Without that the platform is optimising against an incomplete picture and cost per depositor climbs.
No. Our paid social management operates on flexible month-to-month retainers.

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