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iGaming PPC Services Built Around Certification, Compliance and Depositor Volume

We manage paid search for casino operators, sportsbooks and betting brands in a channel where a single policy breach takes the account offline. Certification handled, compliance built in, campaigns measured on depositors rather than clicks.
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Request A Free iGaming PPC Audit

A review of your account structure, wasted spend, tracking setup and policy exposure, benchmarked against what the operators you compete with are paying.

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  • No obligation account review
  • Speak directly with a specialist who runs certified gambling accounts
  • Clear next steps within 24 hours

Paid Search In The Most Restricted Vertical On Google

Gambling is one of the few categories where you cannot simply switch ads on. Google requires gambling and games certification before a single impression is served, applied for separately in every country you want to advertise in, and it will only be granted against a valid licence for that market.

Once you are live, the economics are punishing. Head terms in UK casino and betting search regularly clear ten pounds a click, and the brands above you are optimising against player lifetime value rather than a cost per lead. If you are measuring success on form fills or clicks, you are already losing money.

We build accounts around the metric that actually matters, the first time depositor, and structure bidding around what a player is worth over months rather than what they cost on the day they convert.

Alongside that sits the work most agencies ignore. Keeping creative and landing pages inside CAP advertising rules, protecting brand terms from affiliates and competitors, and making sure nothing in the account puts certification at risk.

  • Google Ads gambling certification, applied for per market
  • Campaigns optimised to first time depositors and player value
  • Creative and landing pages built inside CAP and ASA rules
  • Brand term protection and trademark enforcement

Our iGaming PPC Services

Certification & Account Setup

We handle the gambling and games certification application for each target market, get the account structured correctly from the start, and make sure landing pages meet Google’s requirements before submission rather than after a rejection.

Search Campaigns Built For Depositors
Account structure built around bonus, brand, comparison and market intent, with bidding optimised to deposit value rather than front-end conversions.
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Brand Protection & Trademark Enforcement
Affiliates and competitors bidding on your brand terms inflate your own CPCs and skim commission on traffic you already own. We monitor the SERP, enforce programme terms and file trademark complaints where needed.
Tracking, Attribution & Server-Side Tagging
Deposit events fire long after the click and often outside the browser. We build offline conversion imports and server-side tracking so the account optimises against real revenue.
PPC Audits →

Proven iGaming PPC Results

We measure iGaming PPC performance by depositor volume and player value, not click volume

+37%

growth in non-brand organic visibility

474

new top 3 rankings across bonus and comparison terms

4.3x

return from long-term organic acquisition

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Flexible iGaming PPC Management. No Long-Term Lock-In.

Strong paid performance should retain clients. Contracts should not have to.

Our iGaming PPC management runs on flexible month-to-month retainers with full account ownership sitting with you. If the relationship ends, the account, the data and the history stay where they belong.

What to expect:

Flexible monthly retainers

No long-term lock-in contracts

You own the Google Ads account, always

Transparent management fees, no hidden margin on media spend

Reporting tied to depositors and revenue, not impressions

We focus on long-term partnerships built on measurable performance, accountability and sustainable growth

Why Choose Our iGaming PPC Services

We run certified gambling accounts in a channel where generic PPC management gets suspended.
iGaming SEO
Paid search covers you while organic builds. We develop the authority and technical foundations that reduce dependence on rented traffic over time.
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Paid Social Campaigns
Meta requires gambling permission before any ad runs. We manage the application and build compliant creative for acquisition and brand campaigns.
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Microsoft Ads
Frequently overlooked in this vertical and frequently cheaper. Certification is required there too, and the audience profile often carries higher average deposit values.
Seasonal Campaign Planning
Demand in betting is spiky rather than steady. We plan budget and creative around Cheltenham, the Grand National, tournament windows and the domestic football calendar.
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Real SEO Results For Real Businesses

ecommerce bike shop

Competing against household names

Increased local footfall and online sales through strategic eCommerce SEO and local SEO marketing.
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+23%

Increase in website traffic

luxury yacht charter

Global competition, local budget

Drastically improved Cost-Per-Conversion and organic traffic to provide an influx of leads & repeat business.
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94%

Reduction in Cost Per Conversion

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convert traffic into clients

Increase in keywords ranking across Google and an upturn in conversions from free readers to paying clients.
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198

High-intent leads captured

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Big Fat FAQs

Do we need a licence before we can advertise?
Yes. Google requires gambling and games certification before ads can run, and certification is granted against a valid licence for the specific market you want to advertise in. Certification is applied for country by country, not once globally.
Usually a matter of days once the application is complete and the landing pages meet requirements, though it can run longer if anything needs clarifying. Most delays come from landing pages missing required responsible gambling information, which we check before submitting.
The rules for affiliate and aggregator advertising are tighter than for licensed operators and vary considerably by market. We assess this case by case before committing to any spend.
Usually because the account is optimising to the wrong event. If Google is bidding towards registrations rather than deposits, it will buy you volumes of accounts that never fund. Fixing the conversion signal is normally the single biggest lever available.

Yes. Suspensions in this vertical generally trace back to a landing page issue, a creative breach or a certification gap. We audit the cause, remediate and handle the appeal.

No. Our PPC management operates on flexible month-to-month retainers.

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