The Boat Charter is a luxury yacht charter platform covering high-value destinations including Ibiza, Mallorca and the South of France.
Big Fat Digital supported the business with an SEO-first growth strategy, strengthened by PPC, content development, technical optimisation and authority building to increase visibility, traffic and qualified enquiries.
Website: theboatcharter.com
The Boat Charter is a luxury yacht charter platform covering high-value destinations including Ibiza, Mallorca and the South of France.
Big Fat Digital supported the business with an SEO-first growth strategy, strengthened by PPC, content development, technical optimisation and authority building to increase visibility, traffic and qualified enquiries.
Website: theboatcharter.com
Google Ads conversions generated in 2026 to date
Increase in Google Ads conversions compared with the previous year
Reduction in Cost Per Conversion (CPC)
UK organic keyword visibility built from a standing start
Key events recorded across tracked channels
Total users recorded in GA4 across the tracked period
Increasing high-intent visibility for yacht charter searches across key destinations, while using paid search to generate qualified enquiries during peak booking periods.
The Boat Charter is a luxury yacht charter platform covering high-value destinations including Ibiza, Mallorca and the South of France.
Big Fat Digital supported the business with an SEO-first growth strategy, strengthened by PPC, content development, technical optimisation and authority building to increase visibility, traffic and qualified enquiries.
Luxury yacht charter is a competitive search space.
The Boat Charter needed to compete across destination-based, service-based and occasion-led searches, including users looking for:
The challenge was not simply generating traffic.
The goal was to attract users with genuine booking intent and turn search visibility into enquiries.
When users search for yacht charters, their intent can vary significantly.
Some are researching destinations.
Some are comparing boats.
Some are looking for pricing.
Others are ready to enquire.
The website needed a search strategy that could capture each stage of that journey while prioritising high-intent traffic.
At the same time, paid search needed to support seasonal demand, generate leads quickly and provide measurable acquisition data.
The campaign needed to answer three core questions:
We structured the campaign around building long-term organic visibility while using PPC to capture immediate demand.
The strategy focused on:
This allowed organic search and paid search to work together, rather than operating as separate channels
We developed content and optimisation around key charter destinations, including Ibiza, Mallorca and the South of France.
The goal was to improve visibility for searches where users were actively researching yacht charter options in specific locations.
For a luxury travel brand, users want more than generic service pages.
They want to understand the experience.
We supported the creation of route and itinerary-led content designed to capture informational and commercial searches while improving user engagement.
Content Focus
This helped create a richer content ecosystem around the core yacht charter service pages.
To support long-term organic growth, the website needed strong technical foundations.
We reviewed the site structure, internal linking, indexing opportunities and page-level optimisation to ensure important commercial pages could be crawled, understood and ranked effectively.
In a competitive travel market, authority plays a major role in ranking potential.
We supported the website with authority building designed to strengthen trust signals and improve the site’s ability to compete across commercial search terms.
Paid search was used to generate immediate visibility and capture users actively searching for yacht charter services.
Campaigns were structured around high-intent terms, destinations and charter categories.
Google Ads performance improved significantly year on year, with conversions increasing while cost per conversion reduced substantially.
Impressions
Conversions
Total spend
Cost per conversion
Additional Google Ads conversions compared with the previous year
Google Ads conversions increased year on year
Cost per conversion reduced year on year (from £994)
Approximate reduction in cost per conversion
Total users
Key events
Paid search users
Organic search users
Direct users
The Boat Charter entered a highly competitive organic search market, where authority, content depth and destination relevance all matter.
SE Ranking data showed continued search visibility development across multiple markets.
UK Organic Keywords
UK Organic Traffic
Domain Rating
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