Built to Turn Search Into Revenue.

Big Fat Digital was created to deliver strategic, commercially focused SEO and performance marketing for UK businesses that want measurable growth, not vanity metrics.

The Big Fat Story

Big Fat Digital began with a clear frustration. Back in 2018, we saw an SEO market saturated with shortcuts, low-quality link building and surface-level strategies that delivered traffic but not commercial impact.

So we built Big Fat Links to raise the standard. We focused on quality, relevance and strategic authority building. That approach quickly gained traction with agencies, in-house teams and ambitious business owners.

As our clients grew, so did their needs.

Backlinks alone were not enough. Businesses needed structured SEO, paid media alignment and commercially intelligent strategy. That evolution led to Big Fat Digital. Today, we deliver integrated SEO and performance marketing campaigns designed around revenue growth, not rankings for the sake of it.

Commercial-First SEO

We do not chase traffic for vanity reports. We focus on:
Revenue-generating keywords
Scalable technical foundations
Sustainable authority growth
Transparent reporting tied to outcomes

Meet Our Team

These are the people you will be speaking to with regards to your projects…

Paul
CEO

Paul brings decades of leadership experience in scaling businesses. His role focuses on strategic growth, operational excellence and long-term vision across the group.

Max
Managing Director
Max leads the commercial strategy and overall direction of Big Fat Digital. With over a decade in digital marketing, he specialises in aligning SEO
Adam
Head of SEO
Adam oversees marketing performance and strategic execution, ensuring campaigns are structured around visibility, authority and revenue impact
Carl
Head of PPC
Carl manages paid media strategy across Google and paid social, aligning paid campaigns with search intent and conversion targets.
Benedict

Growth Manager

Benedict works closely with SMBs and marketing teams, aligning growth objectives with practical digital strategies.
Hugo

Outreach Manager

Hugo leads campaign execution and authority strategy, ensuring every client receives consistent, performance-led implementation.
Louisa

Head of Finance & HR

Louisa oversees financial health and organisational structure, ensuring sustainable growth and operational clarity.

Alan

Business Development Manager

Ben

SEO Executive

Lily

Marketing Executive

Maggie

Lunch Assistant

Strategic.
Transparent.
Accountable.

We believe strong performance should retain clients. Contracts should not.
Our campaigns are structured around:

Clear monthly deliverables

Measurable KPIs

Senior oversight

Continuous optimisation

We build long-term partnerships through performance and accountability.

How We work

Our team stays ahead of evolving search behaviour, algorithm updates and AI-driven change, ensuring our clients remain competitive in a shifting landscape. We value:

Clarity

Ownership

Continous Improvement

Ethical Growth

Join The Team

We are always interested in speaking with ambitious digital marketers who value strategy, accountability and measurable growth.

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