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PPC Audits That Identify Wasted Spend & Growth Opportunities

Big Fat Digital delivers comprehensive PPC audits designed to uncover wasted budget, tracking issues, campaign inefficiencies and missed revenue opportunities across Google Ads, Shopping campaigns and Meta advertising.

Whether you’re managing campaigns in-house or working with another agency, our audits provide clarity on what’s working, what’s underperforming and where growth exists.

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  • No obligation strategy call
  • Speak directly with a PPC specialist
  • Clear next steps within 24 hours

PPC Audits Built Around Commercial Performance

Many PPC accounts underperform for reasons that aren’t immediately obvious.

Budgets get wasted on poor targeting. Conversion tracking becomes unreliable. Campaign structures become bloated. Opportunities are missed.

Our PPC audits focus on identifying the issues directly impacting:

  • Lead quality
  • Revenue generation
  • Return on ad spend
  • Conversion performance
  • Campaign scalability
  • Budget efficiency

 

The goal isn’t to create a 100-page report. The goal is to identify what matters most and provide a clear roadmap for improvement.

Why Invest In a PPC Audit?

Identify Wasted Spend
Many campaigns lose budget through poor targeting, ineffective keywords and inefficient bidding strategies.
Improve Conversion Tracking
Without accurate data, optimisation decisions become guesswork.
Uncover Missed Opportunities
Many accounts fail to target valuable keywords, audiences and campaign types.
Improve Lead Quality
More leads doesn’t always mean better leads. We review how effectively campaigns are attracting the right customers.
Benchmark Agency Performance
Already working with an agency? Our audit provides an independent review of account performance and opportunities.
Increase Return On Investment
Small improvements in targeting, bidding and conversion rates can have a significant impact on profitability.

What Our PPC Audits Include

Google Ads Audit

We review your Google Ads account structure, targeting, bidding and campaign performance.

Included

  • Campaign structure review
  • Keyword analysis
  • Search term review
  • Ad quality assessment
  • Budget allocation review
  • Bid strategy analysis
Conversion Tracking Audit
Accurate data is critical for effective PPC management. We assess whether your tracking setup is collecting reliable conversion data.

Included

  • Google Ads tracking review
  • GA4 review
  • Conversion action analysis
  • Enhanced conversions review
  • Lead tracking assessment
  • Attribution review
Shopping Campaign Audit
For ecommerce businesses, we assess Shopping and Performance Max performance to identify opportunities and inefficiencies.

Included

  • Merchant Center review
  • Product feed analysis
  • Shopping campaign structure
  • Performance Max review
  • Product segmentation analysis
  • ROAS evaluation
Meta Ads Audit

We review Facebook and Instagram campaigns to assess audience targeting, creative performance and conversion efficiency.

Included

  • Campaign structure review
  • Audience targeting analysis
  • Creative assessment
  • Funnel analysis
  • Conversion tracking review
  • Budget allocation review
Landing Page Review
Even the best campaigns struggle if landing pages fail to convert.

Included

  • Landing page analysis
  • Conversion rate opportunities
  • User journey review
  • CTA assessment
  • Mobile experience review
  • Performance recommendations
Competitor PPC Analysis
Understanding how competitors advertise can reveal valuable growth opportunities.

Included

  • Competitor ad analysis
  • Messaging comparisons
  • Keyword opportunities
  • SERP positioning review
  • Offer evaluation
  • Market opportunity assessment

Common Issues We Find

Poor Conversion Tracking
Campaign decisions based on incomplete or inaccurate data.
Wasted Search Spend
Budgets being spent on irrelevant or low-intent searches.
Weak Campaign Structures
Ads should attract the right users, not simply maximise clicks.
Poor Audience Targeting
Campaigns reaching the wrong users at the wrong stage of the buying journey.
Underperforming Ad Copy
Ads failing to attract high-quality clicks or differentiate from competitors.
Missed Scaling Opportunities
Accounts with significant untapped growth potential.

What You'll Receive

Account Performance Overview
A summary of what’s working and what isn’t.
Key Issues Identified
Budgets being spent on irrelevant or low-intent searches.
Priority Recommendations
Clear actions ranked by potential impact.
Growth Opportunities
New opportunities for lead generation, sales and campaign expansion.
Strategy Consultation
A walkthrough of findings and recommendations with a PPC specialist.

Proven PPC Results

+185%

Growth through targeted paid acquisition campaigns.

4.1x ROI

Return generated from long-term PPC investment and optimisation.

40%

Increase in qualified leads through campaign restructuring and conversion optimisation.

View Case Studies

Why Businesses 
Choose Big Fat Digital

We operate as strategic growth partners, not just service providers.

Industries We Support

We work with UK SMEs across a range of sectors, with particular experience in the following industries…

Financial Services

Legal Firms

Professional Services

E-commerce

Property & Construction

Hospitality

Explore Industries
Financial Services-img
Legal FIrms-img
Professional Services-img
E Commerce-img
Healthcare & Clinics-img
Property & Construction-img
Manufacturing & Engineering-img
Technology-img
Hospitality & Leisure-img
Legal-Firms-img

Industries We Support

We work with UK SMEs across a range of sectors, with particular experience in the following industries.

Financial Services

Legal Firms

Professional Services

Property & Construction

Hospitality

E-commerce

Explore Industries
Financial Services-img
Legal FIrms-img
Professional Services-img
E Commerce-img
Healthcare & Clinics-img
Property & Construction-img
Manufacturing & Engineering-img
Technology-img
Hospitality & Leisure-img
Legal-Firms-img

Real Results For Real Businesses

Financial advisory firm

Competing in a saturated search market

Established firm with strong offline reputation but minimal organic presence in a highly competitive financial services SERP landscape.
Read More

+278%

Competing in a saturated search market

Legal Firm

Building authority in a competitive local market

Regional law firm struggling to compete against national brands for high-intent local search queries.
Read More

38+

New top 3 keyword rankings

Ecommerce Brand

Scaling Organic Revenue

Online retailer over-reliant on paid media, seeking sustainable organic growth to reduce acquisition costs.
Read More

+94%

Increase in organic-driven leads

View All Case Studies

Big Fat FAQs

What is a PPC audit?
A PPC audit is a detailed review of your advertising accounts designed to identify inefficiencies, opportunities and performance issues.
Timeframes vary depending on account size and complexity, but audits are typically completed within a few days.
Yes. We review Google Search, Shopping, Performance Max and Meta advertising campaigns.
Yes. Every audit includes prioritised recommendations designed to improve performance.
Absolutely. Many businesses request independent reviews of existing agency-managed accounts.
Yes. There is no obligation to work with us following the audit.

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