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AI discoverability describes how easily AI-powered search tools and assistants can find, understand and surface information about your business. This could result in your brand being mentioned, your website being cited or your company being recommended when users ask relevant questions.
Start by making sure your public content is accessible and useful. OpenAI recommends allowing OAI-SearchBot if you want site content to be available for summaries, citations and links in ChatGPT Search. Beyond crawler access, your website should clearly explain what your business does and provide relevant information that can answer the types of questions users are asking.
AI visibility can be assessed using a combination of Google Search Console’s generative AI reports, prompt monitoring across AI platforms, citation and mention tracking, competitor comparisons and analytics referral data. No single metric provides a complete picture.
They overlap, but they describe slightly different ideas. Generative Engine Optimisation, or GEO, refers to practices intended to improve visibility within generative search experiences. AI discoverability describes the broader ability of a business or its content to be found, understood and surfaced by AI systems.
Not for Google. Google currently states that llms.txt is not required for its generative search features and does not improve or harm visibility in Google Search. Other platforms may choose to support different standards, so requirements should be reviewed individually rather than treating llms.txt as a universal AI SEO requirement.
No. AI responses are generated dynamically and can vary according to the platform, prompt, context and information available. Businesses can improve the conditions that support discoverability and monitor how visibility changes, but no legitimate agency can guarantee that a particular AI system will consistently recommend a specific company.
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