Cycle Street are an online bike retailer. Selling mainly mountain bikes, ebikes and road bikes, they were finding the industry increasingly competitive. In a world where margins are razor thin, every penny counts when it comes to marketing spend.
Big Fat Digital supported the business with an SEO growth strategy, to help local footfall, rankings and online bike sales.
Website: cycle-street.co.uk
The Boat Charter is a luxury yacht charter platform covering high-value destinations including Ibiza, Mallorca and the South of France.
Big Fat Digital supported the business with an SEO-first growth strategy, strengthened by PPC, content development, technical optimisation and authority building to increase visibility, traffic and qualified enquiries.
Website: theboatcharter.com
New keywords in top 5 on Google
Increase in website traffic
New keywords in top 10 on Google
Increase in website health
eCommerce
National & Local
Increase visibility, get more local customers & sell more bikes/parts online.
CycleStreet is a leading independent bike retailer in York, working with Big Fat Digital to strengthen organic visibility across high-value brand, category and local searches.
The campaign combines technical SEO, commercial content, local optimisation and launch-focused search strategy to support online growth and reinforce key supplier relationships.
CycleStreet operates in a highly competitive online retail market, competing with major national cycling retailers, manufacturer websites and marketplace listings for valuable product and brand searches.
The business also needed to protect and strengthen its position with key suppliers, particularly Scott Bikes. That meant building a clearer online presence around the brand, supporting upcoming product launches and proving that CycleStreet could generate meaningful visibility and demand through its own website.
At the same time, the Citrus-Lime platform created practical limitations around page creation, navigation, content control and technical SEO. The site had a strong stock offering, but it was not always easy for Google or potential customers to understand the full depth of the product range and expertise available.
Before the campaign, there was a clear opportunity to improve how CycleStreet appeared for the searches that matter most commercially:
The site also required a more structured SEO approach. Product pages alone were not enough. CycleStreet needed stronger category and brand landing pages, better internal linking, more relevant supporting content and a clearer technical roadmap.
Our approach focused on making CycleStreet easier to find, easier to understand and more competitive against bigger cycling retailers.
We identified the key categories, brands and product themes where CycleStreet had the strongest opportunity to compete. This included improving bike category pages, strengthening Scott Bikes content and creating clearer pathways from research-led content into product and brand pages.
Scott was a major priority for the business. We developed a strategy around Scott brand visibility, launch-led content and buyer-focused supporting pages, helping CycleStreet create a stronger digital case for retaining and growing its relationship with the brand.
A full technical audit was carried out across 1,000 URLs to identify issues affecting crawling, indexation, redirects, internal linking and page quality. This gave CycleStreet a practical roadmap for improving how the site performs in search without relying on guesswork.
Alongside national product and brand searches, the campaign focused on helping CycleStreet show up more prominently for local customers. This included local SEO improvements, Google Business Profile activity, York-focused messaging and stronger local relevance across key pages.
CycleStreet has genuine product knowledge that larger retailers often lack. The strategy aimed to turn that expertise into useful commercial content, including buying guides, product comparisons, launch content and category support that helps customers choose the right bike.
Full SEO strategy covering technical, commercial, local and content priorities
Ongoing keyword tracking across 65 priority terms
Technical SEO audit across 1,000 URLs
Technical issue identification covering redirects, indexation, internal linking and crawlability
Scott Bikes brand page and supporting SEO content strategy
Bike category page optimisation, including metadata and on-page copy
Local SEO work focused on York bike shop visibility
Google Business Profile content and optimisation
Internal linking recommendations to strengthen product, category and brand pages
Support for Scott product launches and future buyer-guide content
Search-focused copy for key commercial pages
Clear reporting on rankings, visibility and technical performance
CycleStreet now has a much clearer organic search strategy built around the terms that can actually drive bike sales, brand awareness and local enquiries.
The campaign has established stronger technical foundations, improved commercial page targeting and created a more focused route for growing visibility around Scott Bikes, product categories and York-based searches.
With 35 top-10 rankings, 31 top-5 rankings and 39 keywords in the top 30, CycleStreet has a far stronger platform to build on as new models launch, stock changes and search demand develops.
The business has seen increased footfall in the store and workshop and uptick in online sales.
⭐️⭐️⭐️⭐️⭐️
“My company approached Big Fat Digital with a meagre budget, little hope and no idea on what direction to follow.
Adam and colleagues listened and came up with a bespoke plan, even a bespoke payment plan and gently introduced a structure to our website and offered sound advice on out social output too!
After only 3 weeks we saw an 23% increase in traffic and top three in most target rankings. Cant say better than that!
Thanks Big Fat Digital!”
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